The growth of enterprise profits effectively reduces the profit scissors gap of enterprises, and the 400 telephone which drives marketing plays a role to be learned. The biggest goal of enterprise operation is to maximize profits. By accumulating more economic benefits and increasing reinvested funds for enterprises, the production capacity and scale of enterprises will continue to increase. However, as the social price index has changed year after year, the operating costs of enterprises have been rising, and the increase of costs will increase the scissors gap of profits, which means that the benefits will be reduced. If it can effectively reduce the operating costs, it will increase profits and narrow the profit scissors.

由于市場競爭不斷加劇，企業用于銷售方面的資金投入比重也越來越高，如各項廣告費、宣傳費、資訊費以及營銷部門的多項開銷等，這些經營成本的加大，必然使利潤縮水。個別企業單純地以提高產品價格來提高利潤，殊不知，提高產品價格卻不一定能帶來利潤，因為價格是競爭的核心，在多方博弈的市場上，提高價格就意味著給對手搶占市場的機會，很可能因此失去更多的利潤。

As the market competition intensifies, the proportion of capital invested by enterprises in sales is also increasing, such as various advertising expenses, publicity expenses, information expenses and multiple expenses of marketing departments. The increase of these operating costs will inevitably shrink profits. Individual enterprises simply raise product prices to increase profits. However, raising product prices does not necessarily bring profits, because price is the core of competition. In a multi-party game market, raising price means giving competitors the opportunity to seize the market, and is likely to lose more profits.

當企業應用400電話后，無形中使企業的經營成本開始下降。說，400電話申請安裝費用低廉，就是開通后月和年的資費也相當低，企業申請了400電話后，可對營銷電話進行整合，統一建立起400電話服務中心，統一開展對外業務；其次，400電話是企業品牌、形象、實力的象征，可在市場中起到強有力的宣傳作用，有時候發揮的影響力甚至超過廣告的作用；再有，400電話屬于全國性的號碼，它無區號、無歸屬地、全國通用，客戶撥打企業開通的400電話不需要加撥區號、也無需支付長途費用，而且電話永不占線，可有效吸引客戶，不斷擴大市場中的客戶群體。

When the enterprise uses the 400 phone, the operating cost of the enterprise begins to decline. Said that the installation cost of 400 phone application is low, even the monthly and annual tariff after opening is quite low. After the enterprise applies for 400 phone, it can integrate the marketing phone, establish a unified 400 phone service center, and carry out unified external business; Secondly, the 400 phone is a symbol of the company's brand, image and strength. It can play a powerful publicity role in the market, and sometimes its influence even exceeds that of advertising; In addition, the 400 phone is a national number. It has no area code, no place of belonging, and is generally used nationwide. Customers do not need to dial the area code or pay the long-distance fee to dial the 400 phone opened by the enterprise, and the phone is never busy, which can effectively attract customers and continuously expand the customer group in the market.

企業申請400電話后，主要用于業務電話、客服熱線、咨詢熱線等，由于400電話可有效提高企業的文明化服務和優質服務程度，它產生的良好影響可為企業提高市場地位與信譽和口碑，而這些就等于為企業增添了無形資產，等于為企業儲蓄了潛在的經濟效應。通過400電話而擴大市場空間，促進營銷增長，就會加快資金回籠，降低因產品積壓所占用的資金，使資金利用率提高，又可減低貸款和負債利息等，使利潤剪刀差縮小，企業經營活力增強，參與市場的競爭能力得到提高，為未來發展筑就更為廣闊的道路，風險系數變小或消失。

After an enterprise applies for the 400 telephone, it is mainly used for business telephone, customer service hotline, consultation hotline, etc. Since the 400 telephone can effectively improve the degree of civilized service and high-quality service of the enterprise, its good impact can improve the market position, reputation and reputation of the enterprise, which is equivalent to adding intangible assets to the enterprise and saving potential economic effects for the enterprise. The expansion of market space and promotion of marketing growth through 400 calls will accelerate the return of funds, reduce the funds occupied by the product backlog, improve the utilization rate of funds, and reduce the interest on loans and liabilities, so as to narrow the margin scissors, enhance the business vitality of enterprises, improve the competitiveness of participating in the market, build a broader road for future development, and reduce or disappear the risk coefficient.

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